We have produced literally hundreds and hundreds of publications and web sites throughout the years and many other types of design and marketing projects. With everything we create, before accepting the project, we analyse the goals and project prospectus and make sure it meets our personal and business values.
We are different, no really!
Everyone claims to be different, because we all need our niche, right. My unique background of public relations, design and programming gives me the ability to look at projects from a different perspective and come up with truly unique solutions.
What is that perspective?
Well, after working in the design and web development for the past 15 years, I have come to the conclusion that too many designers, marketers and developers put too much weight on the aesthetic quality of a project. We are designers, not artists. Our job is not to create beauty. Beauty can be a side product of a well-thought-out design, but beauty alone is just art.
We don't want to make things beautiful, we want to make them work better
We believe the job of a designer, or a developer, is to make things work better. That means identifying the goal of the project and the problems that are obstructing your organization from meeting those goals, and then using well-defined processes to solve these problem and meet the goals.
This isn't very original
When I was a young designer, I was worried about originality in my work. I have to confess, I sometimes still get caught up in these thoughts. However, designers shouldn't worry about originality. Again, we are not artists. We are designers. Designers use patterns to communicate with users of their product. Patterns by their nature are not original. They can include some original qualities, but not too much, otherwise we loose the power of patterns.
An artist's doorknob
Give an artist the job of creating their vision of a doorknob and they may create something that is completely unique and original. The artist is not concerned with functionality. In fact, they may make a statement by making it less functional. Perhaps the artist decided that their doorknob will be mounted at the foot of the door. And, it will look like a button. I have never seen that. Quite creative! If you saw a doorknob that looked like a button at the bottom of the door, would you think this is the way to open the door? You might eventually figure it out, but it might take you a while.
A designer's doorknob
A designer may look at a doorknob and ask, how can I make this object function better? What do people hate about doorknobs? They may conduct some informal or formal research and find that doorknobs are often cold to the touch. So instead of seeking originality, they seek something that works better. They may decide that it is important to heat the doorknob. Or, better yet, make it out of a material that doesn't feel cold to the touch. Will the change they change the location or shape of the doorknob? Not unless they believe it it will make it function better. It isn't very original, but it works!
We are problem solvers
We look at our roles as problem solvers. You define the problem, we help you solve it. Whether that problem is one of automating a system, communicating online or communicating with your customers. We believe our approach to design and development will make your business or organization better.
If you are interested in having Kinsman Creative work on your project, please contact us or call us at (360) 676-7174. As we are a small firm, we don't have a full time receptionist so please leave us a message and someone will contact you shortly.
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