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As a designer, I am constantly processing visual information, critiquing it and eventually filing it into the idea bank in my brain. This is the force behind a designer. Any designer who says they are not influenced by other pieces of design is a liar. From childhood we are exposed to symbols, type, pictures and other pieces of visual communication. It would be impossible to separate your work from decades of exposure.
The questions is, how aware is the designer of these influences. I like to stuff my brain full of ideas, strategies, themes and really anything I like or don't like. I use these fragments later as I am creating concepts for clients. I don't copy these pieces, but use them as inspiration. Often I don't even remember the complete piece but just a part that inspired me.
On this blog, I will explain, share and generally just muse about elements of design that I stumble across that inspires me one way or another.
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The next generation of design
I am intrigued by 3d printing. I don't think it is the next revolution in manafacturing, but I do think it is going to bring the ability to design and prototype objects to the common person and it really excites me. I have seen many of these printers before, but just seeing this one work, it absolutely mesmerizing. I can't wait to play with one!
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Is Nostalgia Effective in Branding |
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While I love the vintage asthetic, is it a fad or a smart branding ploy?
The resurgance of vintage brands and logos is becoming almost overwhelming. I almost never work on identity projects anymore, so I just may be out of the loop, but I can't help but wonder if it is simply a resurgance of an old asthetic or if it is something more and strategic.
There is definitely something to be said about that warm fuzzy feeling you get from looking at the yellowed vintage looking photos from instagram and I wonder if these branders are actually using this affinity for yesteryear to gain instant allegiance toward their brands.
If so, is it working?
I know I if a brand brings back memories that are happy, I might have some sort of affinity or connection with that brand, but what if it brings back bad memories? Seems like the reverse would happen for your brand? Seems like a risk, but I guess there are always risks when creating a bold brand identity.
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IDEO designs a clean water solution for Kenya
I am not sure if IDEO is just an incredibly smart and talented organization of designers or if they just have an incredibly smart and powerful PR machine ( probably both), but I am always in awe of the projects they work on.
I wish I had the time and resources to devote attention to altruistic and challanging problems as this.
http://www.linkedin.com/today/post/article/20130219223949-10842349-kenya-s-first-smartlife-store?trk=eml-mktg-condig-0108-p6
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